Demarie is in Vezza d’Alba, in the heart of the ‘Roero’ just twenty minutes northwest of Barbaresco, it is a third-generation, family-owned and worked estate, where the terroir is not so different to its famed neighbours; Barolo and Barbaresco.


The soils are a little lighter and, even now, mixed farming is common, the main crops being hazelnuts, vines, cereals and dairy. The regions’ post-war history has seen enormous change with a dramatic decline in the hazelnut sector and a large rise in viticulture. These changes have been mirrored in the Demarie operation.


The farm has fourteen hectares of vineyards in Vezza, Castagnito, Castellinaldo and Guarene.
Arneis, Barbera and Nebbiolo are the most important grape varieties in the area; however, there is also Brachetto, Moscato and Dolcetto, the family is fully committed to all of the indigenous varieties.
Brothers, Paolo and Aldo are fortunate to have different skills; Aldo prefers the cellar and vineyards, Paolo likes the travel and the office. Both not only share a passion for wine but also for constant innovation, concentrating firmly on environmental issues and projects involving their local community.